THOOSA INSPIRED

This week Thoosa Inspired chats to Ms Thoosa herself, Caroline. Having run nearly every marathon imaginable, Caroline exemplifies the concept that running can be more than a hobby or part of a fitness regime. In fact it appears, from the observer, that to Caroline it’s a lifestyle, but not one that intimidates, it just makes sense. This idea, I believe, is reflected in the Thoosa brand and design as a whole. The clothes are designed to make you feel sporty they fit the purpose perfectly yet in addition are comfortable and feminine. After a run, if I was caught buying a pint of milk at my local newsagent I wouldn’t mind. I might look sweaty, but I would know that I looked together, purposeful. I would know that my clothes at least would be looking good and I’d feel good.

1. When did you start running and why?

As you can see from the photo (that’s me in the middle!), I got the running bug at a young age. I started running at school and I think I enjoyed it because it was something that I was good at. Sport was my thing. By the time I was about 13 it was pretty uncool to run and most of my class would walk the 5km that we did in PE lessons. Not me; I was a running geek and proud of it!

2. Why is running more appealing to you than other forms of exercise?

The beauty of running is that you can do it whenever and wherever you want; you can do it on your own, in a group or with your dog (as I enjoy these days) and if you have the right kit, you can do it in practically any weather.

3. What has been your biggest challenge as a runner?

Over the years the biggest challenge has been to maintain a level of consistency. I tend to go through phases of running a lot and then not at all which I never understand as I love running! Somehow the work/ life balance gets out of kilter and I forget how important it is to me. I’ve just finished reading a great book called What I Talk About When I Talk About Running. The author, Haruki Murakami went through periods of his life when he ran every single day. I’d love to be that disciplined.

4. Do you find that running helps you in other areas of your life, for instance work?

Running is perfect for clearing the mind and for creative thinking. I have some of my best ideas when I’m running and I’m able to prioritise in a way that never comes easily staring at a computer. I also love day dreaming and I find that running is great for letting my mind wander which I find relaxing.

5. What makes you pull yourself out of bed in the dark winter mornings and get outside?

Having a dog is a great motivator. I have to take her for a walk anyway so it’s quicker and warmer to run (and we both have a good time).

6. What’s your favourite way to unwind after a run?

I know the theory about the benefits of ice baths but I love a really hot bath with essential oils – followed by a hot chocolate!

7. What has been your most memorable running moment?

There have been so many moments I can’t narrow it down to just one. I’ve done a few big city marathons and they have all been incredibly memorable – for both good and bad reasons. Other memorable experiences have been running in breathtakingly beautiful locations. Recently I was in Vancouver and on an early morning run Mr Thoosa and I came across the most stunning, deserted and wild beach (see photos below). Experiences like that are unforgettable.

8. Finally, what inspired the fabulous Thoosa brand?

As with many small businesses it started because I couldn’t find anything that I wanted to wear to run in. There seemed to be a gulf between the clothes that I wore in every day life and my running kit (which was unflattering, unfeminine and frankly uninspiring). I realised that there were many women like me who wanted to look good while exercising, particularly if that involved running in a city. So I took the bull by the horns and started the brand which, although challenging, I am pleased to say is going from strength to strength.